MoneyLion
Beast Games Giveaway 

Bringing MoneyLion to the Masses—Beast Mode On

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For over a decade, MoneyLion has helped millions of Americans make smarter financial decisions. But in an increasingly saturated fintech landscape, we needed more than a moment—we needed a movement.

So we teamed up with MrBeast and Prime Video to launch Beast Games, a first-of-its-kind brand integration and content experience designed to make money feel fun, exciting, and wildly accessible.

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From the $4M MoneyLion Beast Games Giveaway to financial literacy content in true MrBeast style, this was more than a campaign—it was a cultural takeover. We embedded MoneyLion directly into the Beast Games storyline, co-created exclusive behind-the-scenes content, threw a buzz-worthy premiere party, and overhauled our channels with Beast-inspired creative.