Make Money Easy (Personal Loans TVC )
Led the strategic rollout of MoneyLion’s first Connected TV (CTV) campaign built to connect brand awareness with conversion through emotionally resonant storytelling. We launched three new national TV commercials under the Make Money Easy platform, spotlighting real-life financial stressors—credit card debt, car repairs, and unexpected emergencies.
Using MNTN’s behavioral and geo-targeted data, we reached millions of high-intent households across premium, non-skippable inventory (NBC, Peacock, Paramount+), while driving efficient acquisition and brand lift.
Results & Metrics
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3 new TV commercials launched to expand reach and deepen brand storytelling
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8.7M impressions, 3M+ households reached, and 165K site visits
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+10.7% branded search lift (vs. +20% goal) — strong brand engagement
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$5.49 cost per acquisition (CPA) — outperformed $40 benchmark by 86%
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$0.48 ROAS — competitive with Meta ($0.22) and Google Display ($0.49)
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4.4K incremental leads/week from CTV traffic via MNTN
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Top-performing markets: Atlanta, NY, Charlotte, Chicago, Philadelphia
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+55% CTV visit rate, 52.3% CTR on homepage creative banners